Ребрендинг проекта I курса «impulse» с применением генеративных нейросетей
Было принято сделать ребрендинг проекта I курса, над которым я работала на предмете Креативное проектирование в 3 модуле и на предмете Арт-практика в 3 и 4 модулях.
Исходный проект
Главными задачами исходного проекта были создание абстрактного пространства, его реализация в 3д-программе, а также разработка системы навигации и создание печатного издания об этом пространстве.
Рендер лаборатории impulse
Обозначив понятие «память» как право, лаборатория impulse находит путь к утерянным воспоминаниям, главным ключом к которым становится нейроинтерфейс.
Лаборатория ставит своей главной целью помощь человеку в восстановлении и контроле утраченной связи со своим сознанием посредством демонстрации действительных ситуаций и образов.
Система навигации в лаборатории impulse
Промо-сайт лаборатории impulse
Ребрендинг
Логотип
В первую очередь я занялась генерацией логотипа. Спустя множество попыток генераций в разных нейросетях был выбран вариант с простым минималистичным дизайном, довольно спокойным шрифтом и цветовой гаммой.
Логотип был сгенерирован нейросетью Recraft.ai. По моим наблюдениям именно эта нейросеть лучше всего справляется с генерацией изображений с конкретным текстом.
Промпт: Minimalist scalable logo for a neuroscience tech laboratory called «impulse», simple abstract icon on top representing neural impulse and memory restoration, clean geometric symbol, modern sans-serif typography below, lowercase text, clean lines, vector-style design, easily scalable, transparent background, grayscale color palette with subtle metallic gloss, professional and approachable, high resolution, simple and iconic, suitable for print and digital, retro-futuristic influence, no background, no extra elements
Для распознания шрифта была использована функция распознавания шрифта What The Font сервиса MyFonts. Для определения палитры был использован сервис Adobe Color
Носители
нейроинтерфейс
A small, compact brain-computer interface device inspired by Neuralink, shaped like a tiny metallic pill, embedded microchip visible on the surface, retro-futurism style, minimalist industrial design, smooth brushed metal with subtle chrome reflections, ultra-detailed, high-tech micro device, rounded edges, precision engineering, no logos, no text, no symbols, standalone object, isolated, centered composition, product design render, soft studio lighting, sharp focus, realistic materials, no hands, no people, no background, transparent or pure white background
Маскот
Minimalist retro-futuristic jellyfish robot mascot for a neuroscience tech laboratory, compact and elegant robotic form, spherical or softly geometric body, front-facing integrated display or abstract eyes as subtle sensors, minimalistic and precise, no exaggerated expressions. Sleek industrial design, brushed metal and matte metallic surfaces with subtle highlights, restrained grayscale or metallic color palette, calm and intelligent presence. Inspired by 1960s-1980s retro futurism and early scientific robotics, high-tech yet timeless aesthetic. Clean studio lighting, soft shadows, isolated object, no background, no text, no logos, high resolution. Professional, contemplative, not cartoon, not cute, not playful, suitable for serious tech branding.
Визитки
Set of futuristic and minimalist business cards with unusual shapes (rounded edges, hexagonal, asymmetrical, or abstract geometric cutouts), sleek metallic surfaces with subtle chrome and brushed reflections, abstract geometric patterns, clean lines, high-tech retro-futuristic aesthetic inspired by 1960s-1980s sci-fi design. Elegant and professional, polished metal or gradient metallic textures, soft highlights and reflections, creative and visually striking, high resolution, suitable for print and digital, no logos, no text, no symbols, isolated objects, front and back views, photorealistic lighting, unique and unconventional shapes.
Логотип и надпись были вручную наложены в Photoshop.
форма работников лаборатории
Промпт для женщины:
Female scientist or lab technician working in a neuroscience tech laboratory called «impulse», wearing sleek retro-futuristic lab uniform with subtle metallic accents, minimalistic and functional design, practical work attire, calm and professional posture, photorealistic proportions, high-tech accessories like subtle smart visor or wrist device, dark and moody laboratory background with soft lighting highlighting the character, cinematic lighting, isolated character, high resolution, realistic textures, professional and serious tone, no cartoonish features, no logos, no text.
Промпт для мужчины:
Male scientist or lab technician working in a neuroscience tech laboratory called «impulse», wearing sleek retro-futuristic lab uniform with subtle metallic accents, minimalistic and functional design, practical and professional work attire, calm and confident posture, photorealistic proportions, high-tech accessories like wrist device or subtle smart visor, dark and moody laboratory background with soft cinematic lighting highlighting the character, isolated figure, high resolution, realistic textures, professional and serious tone, no cartoonish features, no logos, no text.
Логотип был наложен вручную в Photoshop.
постер
Reference image of the «impulse» logo included. Large vertical poster promoting the «impulse» neuroscience laboratory, featuring the referenced logo prominently. Ultra-minimalist, retro-futuristic sci-fi design, abstract geometric patterns, polished and brushed metallic textures, monochrome palette (black, white, silver, chrome), no colors other than black, white, and metallic. Professional, high-tech, clean and elegant composition, cinematic lighting, subtle metallic reflections and highlights, futuristic technological atmosphere. No cars, no cartoonish elements, no people unless realistic scientists in lab coats, no text aside from logo, no advertising products, isolated poster, high resolution, striking and modern design.
постеры
Промпт для первого постера:
Reference image of the «impulse» logo included. Minimalist retro-futuristic poster, thin flowing chrome lines and abstract metallic geometric shapes, polished and brushed reflective surfaces with subtle highlights, futuristic yet elegant composition, subtle depth and smooth curvature. Monochrome palette: black, white, silver, chrome; no other colors. Clean, high-contrast, minimalist design, inspired by retro-futurism and Y2K metallic aesthetics, professional and sophisticated look, suitable for modern branding or lab promotion. Logo prominently displayed and integrated into composition, isolated poster, high resolution, no cartoonish elements, no cars, no extra text, no bright colors.
Промпт для второго постера:
Minimalist retro-futuristic poster, floating metallic bubbles or liquid chrome spheres, polished and brushed reflective surfaces with subtle highlights, smooth and soft curvature, abstract and elegant composition, futuristic yet minimal design, monochrome palette: black, white, silver, chrome only; no other colors. High-contrast, clean and sophisticated, inspired by retro-futurism and Y2K metallic aesthetics, abstract art, isolated composition, high resolution, no logos, no text, no cartoonish elements, no vehicles, professional and modern look.
Надписи были наложены вручную в Photoshop.
значки-обвесы
Single minimalist Y2K-style keychain, designed as a liquid metallic jellyfish or abstract flowing shape, polished and brushed chrome surfaces with soft highlights, smooth and organic curves, futuristic retro-futuristic aesthetic inspired by 1960s-1980s and early 2000s Y2K design. Monochrome palette: black, white, silver, chrome only; no other colors. Compact and realistic small-scale object suitable for a real keychain, photorealistic lighting, high resolution, abstract and collectible, professional and futuristic look, isolated object, no text, no logos, no cartoonish elements.
Экстерьер пространства
Экстерьер пространства. Главное здание, день
Futuristic organic building composed of interconnected bulbous domes and flowing sculptural forms, crafted from highly polished metallic silver material with sharp specular highlights and deep reflections, one dome open revealing a glowing blue high-tech interior with illuminated control panels and console, seamless integration into a calm urban environment modern city streets, sidewalks, trees, low-rise buildings in background, soft natural daylight enhancing the metallic sheen, minimalist aesthetic, photorealistic architectural visualization, ultra-detailed textures, 8K v 6.0 ar 16:9 q 2
Экстерьер пространства. Ночные капсулы
futuristic organic architecture building in a real-world city, sleek metallic silver surfaces with flowing curves and bulbous domes, one dome open revealing a glowing blue high-tech interior with control panels and illuminated console, surrounded by urban environment with streets, sidewalks, trees, and modern buildings in the background, photorealistic, cinematic lighting, detailed textures, 8K
Интерьер пространства
Интерьер холл
Futuristic minimalist lobby interior of a memory laboratory, seamless organic architecture with flowing metallic silver walls and curved ceiling, glowing deep cyan and electric blue holographic interfaces embedded in walls and floor, neural scanning stations with pulsating light patterns, central floating console displaying memory timelines in vibrant blue neon glow, polished reflective floor mirroring the intense luminous structures above, ambient lighting dominated by saturated cool blue tones, no people present, ultra-clean sterile aesthetic with high-tech atmosphere, photorealistic, architectural visualization, 8K v 6.0 ar 16:9 q 2
Интерьер хранилище
Futuristic minimalist lobby interior of a memory laboratory, seamless organic architecture with flowing metallic silver walls and curved ceiling, embedded glowing blue holographic interfaces and neural scanning stations along the walls, central floating console with translucent display showing memory timelines, ambient lighting with soft cyan and white tones, polished reflective floor mirroring the structures above, no people present, ultra-clean sterile aesthetic, photorealistic, architectural visualization, 8K v 6.0 ar 16:9 q 2
Интерьер зала для подключения к воспоминаниям
Futuristic memory immersion chamber with multiple neural interface stations, each featuring a sleek metallic chair and overhead dome-shaped scanning device resembling a salon hairdryer, glowing deep electric blue light emanating from the devices and reflecting off polished silver walls and floor, seamless organic architecture with curved surfaces, ambient lighting dominated by saturated cyan tones, no human present, ultra-minimalist sterile aesthetic, photorealistic, architectural visualization, 8K v 6.0 ar 16:9 q 2
Интерьер капсулы в момент просмотра воспоминания
Interior view from inside a perfectly smooth, seamless organic capsule with curved metallic silver walls and floor, glowing deep electric blue holographic projections covering every surface memories unfolding in 360 degrees like liquid light, central slender metallic pillar with soft pulsating interface, no human present, ultra-minimalist design, no seams or textures, reflective surfaces mirroring the dynamic projections, cinematic immersion, photorealistic, 8K v 6.0 ar 16:9 q 2
Использованные модели
Для генерации изображений: — Midjourney для генерации основного массива изображений — Recraft.ai версии Recraft V3 для генерации логотипа
Для распознавания шрифта и цветов: — функция распознавания шрифта What The Font сервиса MyFonts — Adobe Color для создания палитры
Для корректировки и дополнения промптов: — ChatGPT версии GPT-5 mini — Qwen.ai версии Qwen3-Max
